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Creating Personalized Greeting Cards

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’Tis the season of cards!

Instead of opting for the generic, stiff family photo in front of a backdrop, why not take your holiday cards to the next level? With these suggestions, you can create a card that captures attention with both its contents and aesthetics.

The best part? These tips aren’t necessarily only for holiday cards. All these ideas can be applied to any card — from greetings to just-because!

Take a Good Photo

For a great holiday portrait, photographer and "baby wrangler" Sophie Kormos recommends skipping the traditional posed shot. Instead, Kormos and her husband, Michael (who make up the family-focused, Manhattan-based Michael Kormos Photography), plan an hour or two of activities for the family. Even with a photographer in the vicinity, people largely forget that they’re getting their photo taken, she says, and these candid moments make for truly intimate, telling photographs.

“Good holiday card photos capture the joy and the family — and the love,” Kormos says. "It brings us back to that moment, and the emotion.”

If you'll be taking your own photo, you can use the same photo shoot strategy as Kormos suggests, gathering your family in a comfortable setting and snapping away. You can even search your own pictures to see if you can find one of a moment you’d like to share with everyone. The best photographs are ones that really convey the essence of what was happening, whether it was the first family dinner or the journey home from the hospital with your little one.

Write a Meaningful Message

Keep your messages short, simple, and heartfelt. Wish a happy holiday, ask how they are, give them a quick update on how you and yours are, and close with something personal.

Of course, it's much easier to write this kind of message when you've got a terrific photo. A fun, one-of-a-kind picture opens up the possibilities. The recipient has a glimpse into your life via the photo, but it’s up to your words to deliver the message you want to convey.

 

 
 
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