641 of 5000 changing tables installed to date.
Picture this… dad is out and about, enjoying quality time with his baby and the inevitable hits – diaper duty. Cue the search for a changing table, only for dad to find there’s nowhere for him to change that stinky booty in the men’s restroom. It’s an all too familiar story that’s happening across the country, with new Pampers research revealing that 9 out of 10 dads have gone into a public restroom that has not had a baby changing table . Pampers, the #1 choice of parents recognizes dads are more hands-on than ever and wants to help enable them to take the best care of their babies. As part of its “Love the Change” campaign, Pampers is proud to announce they’re providing 5,000 changing tables for men’s restrooms across North America by 2021, so more dads and babies can #LoveTheChange together when they’re out-and-about.
Changing table inequality was placed front and center in 2018, fueled by an image posted on social media of Florida father, Donte Palmer, with his child in his lap squatting to change his son's diaper. Since that post, which garnered national and international media attention, Palmer has founded #SquatForChange, an organization committed to arming dads with the proper changing table resources they need to be hands-on with their children. Palmer is working with Pampers to champion thousands of dads who have used social media to voice their desire to see changing table equality. Musician, activist and Pampers spokesperson, John Legend, will also help the brand introduce this commitment to hands-on dads.
“I love being a hands-on dad, but it's definitely frustrating when I am out with Miles and the men's restroom doesn't have a baby changing table,” said John Legend. “And I know that it's not just happening to me, all dads face this inequality. It's staggering to me that in 2019 if dads want to change our baby's diaper in public we have to get creative – should we trudge back to our cars, squat and physically become the changing table like Donte Palmer, or limit our outings to the places we know there are changing stations? That's why I couldn't be more excited that Pampers is making this commitment – it's an acknowledgement of fatherhood and the important role dads play in their babies' lives.”
1 According to a recent survey of 200 U.S. parents by Consumer & Market Knowledge for Pampers 2 Based on retail sales
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