Happy Smiling Toddler Baby With Wings

Happy birthday! In the time it takes to read this sentence, 31 new babies will have been born all over this planet of ours. That’s 267 born every minute… 16,041 every hour… 385,000 every day!* Every baby deserves a bright future. Pampers is committed to creating a brighter, more sustainable future for babies. Giving babies a safe, happy and healthy start in life is what’s driven us on, creating and innovating for over 50 years.

Big love for safety and quality

Product safety, quality and transparency is our top priority. We create diapers that millions of parents, caregivers, and healthcare professionals trust every day. In the US, we’re proud to be the #1 pediatrician recommended brand.

Over 500 in-house scientists at Pampers work around the world in collaboration with pediatricians, nurses, and other healthcare professionals to ensure our diapers’ quality, safety and performance. Parents know their babies best, so we listen to their expertise too, inviting thousands of families to provide quality feedback on our diapers. We share the ingredients that go into our products and each Pampers diaper pack has a unique code that makes it traceable back to the factory where it was made. When parents buy Pampers for their baby, they’re buying expertise from thousands of experts and years of collaboration, listening and learning.

Big love for preemies

Babies come in all sizes – and some are born before they’re strong enough to leave hospital. Pampers was the first major brand to develop diapers that are specially designed for the millions of babies born premature around the world. Globally, we collaborated with nurses and spent over 10,000 hours innovating and developing them, so it’s music to our ears that 97% of the neonatal nurses we surveyed said that Pampers is a trusted international brand*.

We’ve designed our smallest diapers to enhance things that are vital for premature babies’ early development, like uninterrupted sleep and protection for their delicate skin. We’ve included an innovative wetness indicator in our diapers so that nurses can tell when they need changing… and when to let them dream on. Our last Act of Love is a small one – but it means a lot. We print a little “I Love you” message on every Preemie diaper. It’s an expression of love that a parent can leave with their baby when they have to leave them in NICU overnight.

Big love for diapers for all

We believe every baby deserves a safe and healthy start in life – even when circumstances make it difficult. Whatever happens around them, babies still need their diapers changed! That’s why we provide our diapers to parents and carers around the world who otherwise might not be able to get hold of them.

We donate millions of diapers to families in need every year primarily through our partnership with Feeding America—an organization that provides food and household essentials through 200 food banks and 60,000 food pantries across the U.S. In addition, we regularly contribute to disaster relief efforts as part of P&G’s Mobile Relief Program.

Big love for every baby, wherever they’re born, and whatever circumstances they’re born into.

Big love for equality and inclusion

Our big love for every baby means our continued commitment to equality and inclusion. At Pampers, we understand that nothing is more important to a baby’s early stage development than a healthy mom and baby – regardless of race. U.S. maternal mortality rates are among the highest of developed countries, and they are especially high among Black moms, who die from pregnancy related complications two to three times the rate of White, Hispanic, Asian American, and Pacific Islander women — regardless of their income or education levels. We are continuing to spotlight the importance of maternal health equity to support and uplift Black mothers and advocate for the care they need. To help address the Kindergarten readiness gap in the U.S., Pampers Bright Beginnings aims to give babies a bright start by raising awareness of the importance of reading. About one-third of young children—and half of children living in poverty—in the U.S. arrive at kindergarten without the skills that they need to do well in school. So far, Pampers has donated 300,000 Scholastic books and reading tips across the US to help babies’ development and parent bonding right from the start. Big love for dad’s equality, too! In the US, we wanted to help address the inequality that hands-on dads face when taking care of their babies while they’re out and about. Nine out of ten dads have gone into a public restroom that didn’t have a baby changing table. So we partnered with baby changing tables maker Koala Kare to provide 5,000 tables in men’s restrooms across the U.S. and Canada to help more dads and babies “love the change” together. No more changing their babies’ diapers on the floor, or wrestling with them on toilet seat covers! Big love to every baby born today... and tomorrow... and every day. We’ll do our best to help make this world a brighter place for them to grow up in.