Pampers sets the standard for newborn skin health with advanced diapering routines. Our scientists, in clinical research published in Pediatric Dermatology (Gustin et al., 2020), demonstrated that Pampers’ emollient-containing diaper and pH-buffered wipe regimen significantly restored skin pH to healthy levels, matching undiapered skin, and achieved 40% less residual enzyme activity after stool cleaning, compared to a leading competitive regimen. This means the diaper and wipe are actively creating a more optimal skin conditions that actively protects against diaper dermatitis and provides superior comfort for your baby.

Every baby deserves gentle, dry skin protection. In a foundational Pediatric Dermatology study (Zimmerer et al., 1986), Pampers scientists proved a simple but powerful truth: wet skin is more fragile skin. That discovery still drives every Pampers innovation today, with advanced absorbent cores, breathable materials, and skin-protective liners across Pampers diapers.

Pampers wipes have been designed to be gentle and mild on even the most delicate and sensitive skin. For over two decades, Pampers scientists have designed gentle and skin friendly wipes that are alcohol-free, with a pH-balanced formulation in Pampers Wipes. In a landmark European study JEADV (Ehretsmann et al., 2001). Pampers Wipes were demonstrated to be gentle even for infants with atopic dermatitis.

Pampers Swaddlers and Pampers Sensitive Wipes were clinically proven to reduce diaper rash in newborns — with 50% fewer severe erythema (redness) events than competitor brands — in a peer-reviewed study published in Pediatric Dermatology (Gustin, Carr et al., 2021), conducted in partnership with Cincinnati Children's Hospital. The study presented at Gravens Conference, which focuses on caring for newborns and NICU babies, further demonstrated when caregivers measured skin pH on babies their results mirrored effects observed by trained clinical staff.