Diaper on baby with recycling heart doodles

Waste. It’s one of the most visible sustainability challenges for our industry, and society—and it’s one that parents see every time they change a diaper. We’re embracing this big issue head-on, but it needs some big love—bigger than we can give it on our own. We believe in the power of innovation and collective action, and we will invest $10 million globally in partnerships and alliances to help accelerate change. Working with parents, our partners and key industry players, we can reduce our ecological footprint and make a less wasteful world for babies to grow up in.

Big love for lighter diapers

If you’re a parent, it’ll probably come as no surprise that the average baby will use a few thousand diapers until they’re potty trained, which amounts to over 330 pounds. But if that baby wears Pampers, they will now use about 40 pounds less diaper raw materials on average, compared to 2015, while still ensuring the highest diaper quality and performance. That’s progress! Over the last 30 years we have reduced the weight of our diapers by up to 50%, by using more effective materials and through innovative product design. We will continue to invest in innovation to reduce our material usage. Big love for lighter diapers – they’re more comfortable for babies and toddlers to wear, they use less raw materials… and they create less waste.

Big love for reusable innovation

Big love for choice. Every baby is unique, with different needs, and we believe that parents should choose for themselves the best type of diaper for them and their baby. A Life Cycle Assessment study conducted by the UK Government in 2006 and 2008 (and critically reviewed by independent experts) reveals that there’s no significant difference in terms of environmental impact between cloth or disposable diapers. You have to take into account factors like the extra energy required to wash cloth diapers, or whether the disposables were made with lighter and fewer materials from renewable origins. It also comes down to individual preference, based on things like cost, convenience, and lifestyle. One thing is clear though, we want to give parents more product choices to help them reduce diaper waste and create their own Big Acts of Love. And now we’ve provided them with a new choice. Pampers Pure Protection Hybrid diapers are designed to help parents create less waste* while providing Pampers’ trusted protection. Our unique hybrid system pairs soft, reusable cloth diaper covers with disposable inserts. Pure Hybrids can reduce waste by up to 25%* over a baby’s diaper-wearing life, and we’re doing our best to make them available around the world by 2025.

Big love for finding new solutions to waste

Moms and dads are very aware of the visible issue of waste—not just what fills the diaper, but where it goes afterwards! We’re dedicated to innovating and working with our partners to reduce diaper waste—so much so that we’re investing over $10 million in partnerships and alliances globally to help identify circular economy solutions for diaper waste, and we’ll share our learnings to help accelerate the whole industry towards less waste. Just like a baby’s learning journey, we’re finding out more all the time. We’ve learned a lot from our “smart bins” collection pilots in Paris, Kobe City Japan, and Amsterdam which have taught us more about parents’ attitudes to waste. We will continue to invest in new waste management technologies and create new partnerships with key experts. Every country is different, and our global pilots are helping us to find the best solutions by understanding local waste regulations, collection practices and parents’ habits. Managing diaper waste requires big love, all the way from manufacturers to consumers. It’s a complex task, but we are committed to continuing our work on it.

Big love for packaging

Packaging waste is front of mind for many of us today. But it’s something that we at Pampers have been working on reducing for a long time. Our goal is that by 2030, we will make 100% of our packaging recyclable, where the local infrastructure exists. We also aim to reduce our use of virgin petroleum-based plastics in our packaging materials by 50%. Big love for more sustainable packaging. We believe it contributes to everyone thinking more sustainably, enabling and inspiring more responsible consumption.

Big love for responsible consumption

We never forget that parents and caregivers are part of our partnership, too. We’re helping them to dispose of our diapers and wipes responsibly through labelling and the information on our websites. For instance, our wipes packaging carries a clear “Do not flush” message, reminding our consumers that wipes should be disposed of in their regular waste basket, not down the toilet! Just like a baby’s development journey, every step we take is important—no matter how big or how small. We are determined to learn and get one step closer to our commitments, as we work together for less waste.