Behind Every Preemie

For The Tiniest Fighters

Dad placing a preemie diaper on baby in the NICU

Our Purpose

Pampers is Behind Every Baby, even the tiniest fighters. Since 1969, Pampers has partnered with hospitals to provide care and comfort for the most vulnerable babies—preemies. Pampers is the #1 choice of NICU professionals, the first to create a preemie diaper and the first brand to partner with NICUs.

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It's more than just a diaper, it's a promise of care built on decades of love and science.

Our Commitment at
Every Milestone

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March of Dimes

For over 25 years, Pampers has partnered with March of Dimes to improve the health of mothers and babies. Throughout this long-standing partnership, Pampers has donated more than 500,000 diapers and supported programs that deliver professional training, scholarships and vital resources for families nationwide.


This November during World Prematurity Awareness Month, Pampers is continuing its commitment to the advancement of care for the most vulnerable babies with a donation to the March of Dimes NICU Family Support® program. This program provides education, comfort and life-changing guidance for more than 50,000 families each year as they navigate the challenges of a newborn’s stay in the neonatal intensive care unit (NICU).


Prematurity often leads families into the NICU and it’s there that March of Dimes stands beside them, offering the resources and community they need most. Pampers’ long-term partnership helps ensure families are never alone on this journey, showing up with care, compassion, and support during one of the most critical times in their lives. Join us in supporting families with babies in the NICU by donating to the March of Dimes this Prematurity Awareness Month.

Donate Today
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Safety is Our Promise Care is Our Legacy